AlexSchleber's Quick Hits Business Mindhacks

Innovative new Google Display Ad Using A Twitter Embed

Pretty cool what Google is trying to do in Display Ads, only problem I see is that people have trained themselves to ignore most forms of Web ads so well...

There is a better way though, see here:

http://alexschleber.amplify.com/2011/05/02/future-of-advertising-will-be-integrated/


The video on the last one is an embed straight from YouTube. Nice.


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Twitter user search "Who To Follow" is REALLY broken now

I did a search for "feedly" thinking I might find the Twitter handle for its CEO, Edwin Khodabakchian. Below is what came back from Twitter, presumably because these results had the word "feed" in them somewhere (but not "feedly").

Edwin was nowhere to be found. As in "not in this result set at all" (not all results are in the screencap image). I don't mean I just had to scroll further down. Not there...even though "feedly" is obviously a term in his Twitter bio.

Twitter is obviously going way overboard with its celebrity worship. Can you say broken?

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Brilliant Slide Deck from @gleonhard on The Future Of Selling

This is the way forward, like it or not. You can be dragged along kicking and screaming like the #dinomedia, Rupert Murdoch, et al.

OR, you can ride the Wave gracefully, and make your place in this new Attention Age...

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The following slide expresses a very similar idea to what I've said for a while, e.g. over here:

http://businessmindhacks.com/post/is-advertising-failing-on-the-internet

"Everyone is still clumsily fumbling around when it comes to intelligent targeting of ads, both as to offer theme, as well as to offer pricing. ...This is astonishing, when all it really takes is some common sense about 

selling people stuff that makes sense in the CONTEXT of what they were already doing."

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